Coaching Business Risks with Marc Mawhinney
Today, Corinne Boudreau has a conversation with a “coach of coaches”, Marc Mawhinney, as there are a lot of listeners of this podcast and people in her community that are coaches.
In this episode, you’ll hear about Marc’s own journey in entrepreneurship and specifically how he became a coach, his tips for marketing and getting clients, what to consider in terms of legalities in the coaching space, and so much more.
Today you’ll hear about:
- Key points to consider for getting clients for your coaching business
- What is new in the coaching world today
- Legal issues and challenges that exist in the coaching world right now
- Good practices for coaches to implement in order to make sure they get paid
- How to approach advertising your prices and charges
- What to be aware of in terms of professional liability insurance [36:27]
Whether you are a coach or not, there is a ton of value and solid business advice in what Marc and Corinne share in this conversation!
Mentioned in the episode:
http://www.naturalborncoaches.com/
Coaching Questions: A Coach's Guide to Powerful Asking Skills by Tony Stoltzfus: https://www.amazon.ca/Coaching-Questions-Coachs-Powerful-Asking/dp/0979416361/
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Listen to Get It In Writing on Apple, Spotify or wherever you catch your favorite podcasts!
For more please visit OnlineLegalEssentials.ca and connect with Corinne on Instagram at www.instagram.com/legalguidecorinne/
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Key Quotes:
“The unfortunate thing is I would take the excellent marketer who has mediocre coaching skills versus the excellent coach with mediocre marketing skills, because they’re just not going to get enough clients through the door.” [Marc, 7:40]
“You have to be very laser focused and put the horse blinders on with what you're doing, because it is easy to get dragged like a lemming in any which direction, and then you're going to be wasting a lot of time on stuff that is not giving a good ROI with it.” [Marc, 13:37]
“I am a really big fan of just picking a couple of things that work and then focusing on those, instead of trying to spread yourself into 188 different directions.” [Marc, 18:05]
“I have gotten much clearer on who I will work with and who I won’t, and not being afraid to lose business. By pushing people away, I've gotten more business because people see that, and they respect it.” [21:46]
