Getting Proper Permission for Testimonials
In today’s episode of Get It In Writing, Corinne Boudreau talks about social proof and testimonials, and how to get proper permission and legal consent to use them in your business!
Today you’ll hear about:
- The basic first principles for using testimonials as social proof in your business and what Corinne’s “legal brain” is thinking when it comes to this topic
- What to understand about social media and the terms you agree to while using each platform
- A look at the various ways and practical applications to getting permission for testimonials to use
- How to approach acquiring testimonials with a built-in short release form, and an example of how I did it when issuing a feedback survey for one of my programs
- The way to handle testimonials from unsolicited feedback, and much more…
You want to be able to use testimonials in the marketing of your products and services, and the information in this episode will help you determine how to take the approach that ensures you are protected legally!
Mentioned in the episode:
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Listen to Get It In Writing on Apple, Spotify or wherever you catch your favorite podcasts!
For more please visit OnlineLegalEssentials.ca and connect with Corinne on Instagram at www.instagram.com/legalguidecorinne/
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Key Quotes:
“Whenever you are taking content that someone else has created, you should be thinking about if you have permission, do you need to get permission, or if there is some way that they haven’t retained any rights to this content.” [3:24]
“They can always revoke their consent, but you want to make sure that they really understand at the outset what they are agreeing to.” [8:34]
“The reason I say the gold standard is to get them to sign a content release form, is because there may be things they haven’t thought about and to protect you as a business. You want to make it clear, by having them sign this content release form, that they understand what they’re agreeing to.” [9:55]
“Part of this is a customer service thing and part of it is obviously respecting the legal rights, because this is not content that we’re creating.” [15:26]
